Good question. Start out by doing a SWOT analysis.
Another thing is that the Goliath may be too big and can't be bothered to handle the micro-niches.
Fellow netbuilders I really need your help with this one.
I understand that content is king along with backlinks. My question deals with more then that.
I also know I am going be going up against some really big hitters with my new site. For me this is going to be a battle between David and Goliath.
I am hunting for the Achilles' heel.
Please, help me brainstorm.
How do you find weakness in your competitions site and turn that weakness into your benefit?
SWOT analysis stands for the :
The data and information that you will get from such analysis will very helpful for you , somehow they will turn to be your marketing "skeleton" so based on those you can plan your very own marketing strategic
Thanks for the expiation of the acronym
Now I must ask how do I do this research? I'm not looking for their keywords or backlinks they have over 300,000 indexed pages. So that is the Strength. Opportunities I feel I have that covered. I really gotta find the Weakness. I never thought of the threats.
Can you give me an example of what a threat could be?
- Their weaknesses might be that their site is for English people only. Translate your site or use the code from the Translation mod here at NB.
- Another weakness might be that they don't offer support with what they're doing, try offering support too.
A threat could be:
- His price is lower than yours
- He offer something special to his visitors that you can't offer
I see, This is going to be even harder then I thought in finding a weaknesses and threat. Gloomy....
Looks like all I have to hope for is the product will be the weakness and the strength. There's just gotta be something I'm missing. Your right they can offer something special that I can not for they have more money then me and are established.
Charles (20 December, 2010)