Charles (26 August, 2010)
Search Engine Optimization is a technique of webmasters to achieve better results in search engines, which in turn should result in an increased reader base. But what many webmasters do not realize is that Search Engines are doing what they do in order to make their End Users happier. So if the SE’s are doing what they can for the end user, then why are we doing things for the SE?
Would it make more sense for us to also focus on the end user?
Who is the end user anyway? It’s certainly NOT the SE! It’s also certainly not the webmaster (unless you are running a webmaster site, lol). So who is it?
It’s your mom! Seriously! Its your neighbor! It’s the kids when they get home from school, and the house wife before their kids get home from school. It’s the dead beat dads that would rather browse the net rather then pay their child support, and it’s the great fathers that work for a living. So why are we focusing our attention on Search Engines?
The Search engines are doing all they can to counter everything we do to get better results… they are trying to make things as organic as possible… but how many of us are actually doing our part to make things organic ourselves?
If we all started to change our focus, that would make Googles job easier! It would also place our sites closer to the top if that is where they need to be.
“Well, no one else is doing it.” you say… well, the search engines are! Every time they change their algorithms its to do just that, well… not every time. Many times the changes they make is to counter what we are doing to skew their organic results.
We are working AGAINST the machine, rather then working with it!
So why are we doing Search Engine Optimization rather then End User Optimization?
Charles (26 August, 2010)
You are right on most points, but most of us aren't making websites for search engines, but for users. The only reason they are SEOing is because they want to get as many of those end-users to their website.
For example, I have an awesome designed blog with tons of useful articles for the end-users. One of the articles might be: "You should paint a boat in white", this might be a well-searched topic, but you're unsure of that. Now you can use Google and other tools to find out that in fact there are 50 times more people searching for "In what color should I paint a boat?".
With that information from a search engine, you can start blogging about painting the boat white. All the optimizing you do, is actually done to get those searchers to your blog. It has no point for making thousands of posts on your website if they can never be found. Or at least can be found, but if the keyphrase is in another order it will be searched a billion times more.
I hope I made my point clear, but my English got worse since I went to spain, sorry folks, but hope you get the point!
When I wrote that I was having issues with english myself, lol.
Its hard to talk about parts of a group without sounding like you are talking about the group as a whole.
I know that many webmasters ARE focused on the end user, and that is grand... but looking around many of the webmaster forums many are not. They are most focused on Page Rank and buying links...and looking at many of their sites it's clear they are in it NOT for the end user, but to make a quick buck on their 847 MFA sites. Its to those webmasters I am really writing...
If you are doing blog comments to get a link out, don't just leave a one liner + a link. Give some content! That content does several things...
- It helps increase the value of the blog you are posting on.
- That increased value increases the value to those reading it
- That value also increases the value of your link
- In fact, that value increases the chances of your comment even getting approved!
I can not count the number of blog comments I've deleted. A blog entry on fixing my car is pounded with male improvement comments, comments about dog care, and comments about this or that directory. Who cares about ANY Of those things when they are reading an entry on fixing cars?
By trading relevant content for a relevant link equates to a WIN/WIN for ALL involved. You, the blog owner, and most importantly the end user!
And that is one of my main points.
Aquarezz (6 August, 2010)
I actually like "website optimization" more than SEO or EUO.
You optimize your website to get the most ROI from it. So you're optimizing your website, not optimizing your users.
I actually like web marketer, web promoter or else internet marketer will be great to call lol
Follow me on Twitter: @hendricius
I like the term EUO.
I'd put it another way... remember the humans! What's the point of getting people to a site, if the site is worthless. Initially, one has to do SEO to get people to your site, but then if it is a quality site (like google or facebook)... word of mouth and reputation will take over! Or you can have a junk site and do all the seo in the world on it, and struggle to stay on page three for the rest of your life. Just my opinion... quality and value matter.
Remember the humans, and make the end user happy!
When I write content, I write it for the end-user and not the search engines. I think about the questions that the end-user will be asking themselves as they search the term that I am targeting, and I make sure that all of them are answered.
When I design a theme, I design it for the end-user.
When I mark-upify my theme, I do this cleanly, so that they search engines can find my content quickly and easily.
When I promote my website, I promote on websites that will give me link juice. This is the stage where I think about the end-user the least.