Originally Posted by
Mia
I've always liked the term "black magic".
There were some sites that just seem to "make it", no rhyme or reason. Try to replicate it, and blamo, nothing...
In my own personal experience its been one part SEO, two parts luck, and 10 parts "Black Magic".
I'll say this to answer the original question though. Is it easy? Its all relative. Its certainly not brain surgery, but at the same time, not everyone can do it well.
I truly believe you get a feel for things. There is no perfect formula, or set of instructions to follow. What works for one site, does not always work the same for another. SEO is an acquired skill that requires constant honing, continual re-learning and more importantly, frequent UNLEARNING.
Good Luck!