When perusing marketing and optimization forums, one of the questions I see more often than not is "How do I build a good landing page?" The answer varies per niche and per person, but some principles work across the board. The folks over at landing Page Optimization have documented these principles in a recent blog post entitled: 30+ principles to a better landing page design.
Suggestions vary from "Know your visitors" to "Remove distractions." The advice is sound, written clearly and concisely, and definitely worth a glance or two:
30+ principles to a better landing page design | landing Page Optimization