SEOBook and SEOMoz are both paid, but they have very different cultures.
SEOMoz is more of a trendy social club; SEOBook is more of an in-the-trenches entreprenerial group.
Aaron is too well known, and that part of the industry is far too back-stabbing and competitive, for him to try claiming an "as seen on" that isn't true.
This is quite true. I'm a member at SEOBook, and a mod now. It's a very good community, or I would not spend my extremely limited time there.


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