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Thread: Write Articles, Not Blog Postings

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  1. Write Articles, Not Blog Postings

    Jakob Nielsen is always interesting to read, and a big part of the reason why is that he does his homework before he publishes an article.

    I was just reading Write Articles, Not Blog Postings and it reflects a lot about what I believe has really worked for me on some of my web sites.

    Jakob's summary of the article is:
    To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.
    My preferred summary is from much nearer the end of the article:
    For most sites, the content is not the point. Instead, you want to answer customers' questions as rapidly as possible so that they'll advance in the sales cycle and start buying (or donate, or sign up for your newsletter, or whatever else you want them to do).

    Elite, expertise-driven sites are the exception to the rule. For these sites, you don't care about 90% of users, because they want a lower level of quality than you provide and they'll never pay for your services. People looking for the quick hit and free advice are not your customers. Let them eat cake; let them read Wikipedia.
    Another way of looking at that is: expert articles are the only ones that generate free quality natural authoritative inbound links over the long term.

    Sure, you can win a lot of keywords with lower-quality pages once you build up your domain authority with expert articles -- but you have to build that authority first. And how is that authority built? With free quality natural inbound links from authoritative sites -- the links that only go to expert articles.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  2. #2
    I have seen blog posts get maximum links with minimal content, just because they have a cool video or some cartoons that others like. So I think that whether or not you post an article or a blog post should be dependant on what you have to go with it.
    I am also a writer for Serpholic Media. You can find some of my articles here: Serpholic Media Blog

  3. #3
    No reason to not have a news/blog top level category and an articles/tips/advice/whatever top level category. I mean if that scheme fits your site.

  4. If you focus on the "bloggy" posts, you risk diverting resources (time, energy, intellectual effort) from the really good "article" posts that will make your site a winner.

    As Shenron says "Nobody cares what you had for breakfast."
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  5. #5
    Quote Originally Posted by Will.Spencer View Post
    As Shenron says "Nobody cares what you had for breakfast."
    I feel honoured 'cause someone remembers my bullshit.

    I have to agree 100% with your post, in fact I'll be creating full comprehensive guides from now on (started last month) instead of 300 word blog posts.
    I'm getting a lot of traffic on my large guides and people just keep ignoring short posts...

    Example: Street Racing - Complete Guide | Car Tuning Central

  6. #6
    Quote Originally Posted by Will.Spencer View Post
    If you focus on the "bloggy" posts, you risk diverting resources (time, energy, intellectual effort) from the really good "article" posts that will make your site a winner.

    As Shenron says "Nobody cares what you had for breakfast."
    Very true, but from reading Matt CuttĀ“s blog, one might think that ever webmaster on earth loves talking about cats.
    I am also a writer for Serpholic Media. You can find some of my articles here: Serpholic Media Blog

  7. #7
    I have been doing this for the past 6 months. I write quality articles and post them, and this keeps people coming for more. It definetly helps

  8. #8
    Will, are you sure that you aren't Jakob Nielsen?

    I had creamed rice for breakfast.

  9. Matt Cutts is Ernst Stavro Blofeld.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

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