The advertising network AdEngage delivers service that is not competitive with other networks. Here are some reasons why:
Chitika and Google, among numerous advertising networks, aim to display ads that target your website’s visitors. This practice benefits the advertiser as well as the visitor. In the case of AdEngage, the showcased ads are considerably random.
AdEngage supports a feature wherein publishers may identify a particular subject (and related range products or services) to be omitted. If a publisher chooses to not show advertisements about health or pharmaceuticals, he may find that his website serves advertisements about colon cleansing. This is not the type of advertising that you would want your visitors to experience.
As it is difficult to forecast the performance of an advertising service, it is recommended that new projects be tested on fairly recent networks. What they purport may be entirely different from what they deliver. Conversely, do not test an established product on a new site (such as AdEngage).
Note: What defines established commercial sites? A website that has been in operation for a few years while generating thousands of dollars monthly may be labeled as an established commercial site. Do not employ AdEngage in this case, as visitors to your site may associate it with the low-quality service of the network. It would be fair to warn against ruining your site’s reputation with running unrelated and anomalous ads.
Try placing image and text AdEngage ads on any of your newer or smaller projects and you will see unimpressive results. The displayed ads will turn out to be unconnected to your content, even with meticulous adjustments to the options in the account settings.
AdEngage will predictably give your site a low CPC, especially when compared to some of the larger advertising networks. The site will most likely receive an insignificant number of clicks in comparison to what it would receive with AdBrite or Google.
Check the ads as they run. “Dead” arrows in the text advertisements may occur. This may happen several times. The ads may continue running, but the images may turn out busted. This may be easy to work around by downloading the images and storing them on your server, but it shows the quality of service that the outfit provides.
Some clients may have achieved some success by using the AdEngage service, but many factors and instances illustrate that AdEngage is not a superior advertising network. It may result in being a waste of effort and time to publishers who wish to work with them.