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Thread: The Best Marketing Advice You Will Ever Get

  1. #1
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    The Best Marketing Advice You Will Ever Get

    I am about to give you the best marketing advice you will ever get, and I am staking my reputation on that claim being true.

    The best method of marketing a product or a service, to either individuals or businesses, is to offer something worth buying.

    Customers are intelligent and they are becoming more informed every year. They know what they want, even if we as business people are often amazed to discover what those things are.

    Sell something that your customers want to buy and you will be successful. Sell something that your customers don't want to buy and you will fail.

    Every dollar you spend improving your product is a dollar you save marketing your product. It is far less expensive to market a great product than it is to market a lousy product.

    The Internet makes all of this more true than it ever was before. Why? Because customers have access to more information about your offering and your competitors offerings than ever before and because much of this information comes from other customers. In today's market, succeeding in business requires happy customers.

    I see a lot of people chasing the quick buck. That means there is a lot of competition for that dollar. Don't be that guy. Chase the dollar that has to be earned, it's a great barrier to market entry which will keep future competitors at bay for years. Don't be in the niches where your competitors are, be where your customers are.

    Give your customers what they want and they will give you what you want. That is the true meaning of the free market.
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  3. #2
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    stickycarrots is offline Experienced Net Builder
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    Well stated Will. I agree. I'm not trying to brag, but a great example is my blog posting service. Before I lost my blogs I had made over $2,000 doing the service on DP because people thought that the service was well worth paying for. I don't think you'd disagree

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    Loko is offline Super Moderator
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    Well said. My wife and I are running a small business (offline), our strategies are long term based. Customer satisfaction comes first place.
    We often have pre-assumptions thats normal. But: listen to your customers and improve whatever is necessary to keep them happy, they will be much more tempted to stay with you. If that doesn't work kindly refer the customer to another service.

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    Ash
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    Simple way to put it:

    Help People and you'll succeed - think of what's VALUE to the customer and not what's value to you.

    To an SEO, a bunch of worthless links may be value - but, to your customer getting 4 potential leads every month online is value.

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    geekology is offline Guru
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    It feels like as If I'm reading Seth Godin. Nice post

    Quote Originally Posted by Will.Spencer View Post
    I am about to give you the best marketing advice you will ever get, and I am staking my reputation on that claim being true.

    The best method of marketing a product or a service, to either individuals or businesses, is to offer something worth buying.

    Customers are intelligent and they are becoming more informed every year. They know what they want, even if we as business people are often amazed to discover what those things are.

    Sell something that your customers want to buy and you will be successful. Sell something that your customers don't want to buy and you will fail.

    Every dollar you spend improving your product is a dollar you save marketing your product. It is far less expensive to market a great product than it is to market a lousy product.

    The Internet makes all of this more true than it ever was before. Why? Because customers have access to more information about your offering and your competitors offerings than ever before and because much of this information comes from other customers. In today's market, succeeding in business requires happy customers.

    I see a lot of people chasing the quick buck. That means there is a lot of competition for that dollar. Don't be that guy. Chase the dollar that has to be earned, it's a great barrier to market entry which will keep future competitors at bay for years. Don't be in the niches where your competitors are, be where your customers are.

    Give your customers what they want and they will give you what you want. That is the true meaning of the free market.

  7. #6
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    Quote Originally Posted by geekology View Post
    It feels like as If I'm reading Seth Godin. Nice post
    Now to build up to Seth's readership levels. Muahahahahahahaha!
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    thoran is offline Newbie Net Builder
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    You are correct WIll. I'm offering an new service in SEO it's AD-POST submitting to classifieds. I dont' know how does it works for me. Any suggesitons could be helpful to me.

  9. #8
    Will.Spencer's Avatar
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    Quote Originally Posted by thoran View Post
    I'm offering an new service in SEO it's AD-POST submitting to classifieds. I dont' know how does it works for me. Any suggesitons could be helpful to me.
    Let's make that a separate topic.
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    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

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