The one word company names are good:
My favorite company names are:
Hmmm...I have more favorite company names, but can't remember right now.
One of the things that got our business off the ground was the fact that we had a very untechnical name during the dawn of one of our most "technical" times!
Our first colocation customer back in 97' that spawned that business chose us specifically because of our "non-technical" name.