I was complaining about the Google SERPS for the keyword "proxy" the other day, and IProx asked me a question that really made me stop and think. He asked me "Do you deserve to be #1?"
In this particular instance, I am hoping just to get the #3 spot. This will require getting above the Wikipedia pages in the #3 and #4 positions which are non-relevant to most searchers.
But in a larger sense, his question really helped focus me away from Google and back to where I should be focused -- building web sites for people.
The short term actions I took were to work with Nathan to add a stack of new features to The Tech FAQ Proxy List:
- An email list
- An RSS feed
- A Twitter profile
- A new set of lists for HTTP proxies
All of these features will increase costs, and the top four will decrease AdSense revenue.
In the long term, my hope is that these features will round out The Tech-FAQ Proxy List and make it more authoritative -- which hopefully will lead to more inbound links and higher SERPS.
What about your sites?
Do you deserve to be #1 for you target SERPs?