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Thread: E-Marketing Tips

  1. #1
    alexthomsan is offline Unknown Net Builder
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    E-Marketing Tips

    Top 10 E-Marketing Tips


    10 Mistakes
    Always proof read your emails. Your customers spend a lot of time researching and reviewing the quality of your products or services. One superficial mistake could make or break an otherwise done deal.

    9 Email Address databases
    Whether you're renting email list databases or devising your own lists you must make sure that your email addresses are current or you are wasting your time and effort.

    8 Denial of Service (DOS)
    Be aware of your Internet Service Providers (ISP) usage terms on sending emails. You do not want to be landed with a DOS because other ISPs may not touch you either. For example, your ISP may brand you a spammer if your email marketing program sends 10000 emails in 10 minutes.

    7 Manage your campaign
    Always have a means for recipients to Unsubscribe to your emails. These should go to a separate email address. Be aware of which emails designs are working and which are not. Test specific designs across different email browsers to ensure cross compatibility.

    6 Separate email addresses
    Be aware that you will need a number of email addresses if you are proceeding with an Email Marketing using your own system. For example, noreply for sending messages. Unsubscribe email, etc. This depends on your setup. Ensure that your web hosting company has supplied sufficient email addresses on your account or upgrade as required.

    5 Seek expert advice
    If you're at tip 5 and all this is starting to sound a little daunting to you. If you'd prefer to just get on with doing what you do best and run your business and are happy to let an experienced Email Marketer do what they do best then hiring an expert may provide better use of your time and budget.

    4 Small sample trial
    Test specific designs across different email browsers to ensure cross compatibility. If you're sending 10000 emails in total then test 1000 for bounce rate.

    3 Measure your success (or failure)
    1% or 2% is the norm from permission based Email Marketing campaigns. Learn from your failures. Was your design unsuitable for the target market. Were your company colours used for maximum effect and brand awareness? Did you use too much text? Inappropriate images? Is your data quality? What percentage of your emails were opened? What percentage even reached a valid email address? All of this can and should be measured to track the marketing campaign's success.

    2 Targeted prospects
    Don't send email to just anyone. You've gone to the trouble of targeting a particular market so stick with that market. If you are purchasing data is the best to purchase only what you need. You wouldn't go into a supermarket and buy every type of fruit and vegetables if you onyl eat apples, bananas, kiwis and cabbage would you? So don't buy all data that is available. This is not only expensive but is also inefficient and more of a hit and miss approx. Your Email Marketing campaign must be realistic and managable depending on your resources.

    1 Legal
    Adhere to the Email Marketing laws of your country. You should make yourself very familiar with Permission Based Email Marketing (try Googling the term). If your email marketing campaign is international then research and keep up to date with the particular law of the destination country. Specific country laws are outside the scope of this article but feel free to contact us with any queries.

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    javanx3d (23 January, 2010)

  3. #2
    Pran is offline Unknown Net Builder
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    This is pretty nice info on the E-Marketings

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    5starpix's Avatar
    5starpix is offline Senior Net Builder
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    How can we rent email lists?

  5. #4
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    Quote Originally Posted by 5starpix View Post
    How can we rent email lists?
    There are companies in that business. You send them an email and they send it to their list.

    A good number of years back, I used this technique to reach "IT executives interested in network management with decision making power in Colorado and Wyoming" -- the good lists are that specific.
    Submit Your Webmaster Related Sites to the NB Directory
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  6. #5
    DotComBum's Avatar
    DotComBum is offline Experienced Net Builder
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    For point 7, it's better to send plain old text email instead of HTML email, that will guarantee that the email will be displayed correctly.

  7. #6
    Pran is offline Unknown Net Builder
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    Hi Will,

    I heard alot about you.

    I find one of the best way to market in Twitter by Tweets. That posts automatically Tweets into the Twitter with the help of keywords and RSS feeds we assign to the application that has built on the basis of Twitter API.

    Thanks



    Quote Originally Posted by Will.Spencer View Post
    There are companies in that business. You send them an email and they send it to their list.

    A good number of years back, I used this technique to reach "IT executives interested in network management with decision making power in Colorado and Wyoming" -- the good lists are that specific.

  8. #7
    bogart's Avatar
    bogart is offline Super Moderator
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    Email marketing is difficult in that a certain amount of recipients will attempt to report you as a spammer even if you comply with applicable laws and regualtions. It's very important to properly set up the email campagin. Many ISPs will simply ban your account after a few complaints without so much as bothering to contact you about the matter.

  9. #8
    alamest's Avatar
    alamest is offline Unknown Net Builder
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    Thanks for sharing it and I am totally new in Email marketing and don't know what to do first and how to end by your content is very good to understand the basic.

    Thanks
    Alam

  10. #9
    javanx3d's Avatar
    javanx3d is offline Net Builder
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    When you do email marketing, do you setup a "new" or "separate" site from your primary sales site to mitigate against the risks of "spam" reporting?

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