Once again, DoshDosh has hit the nail on the head. A concept that seems to have completely escaped so many people in this industry is that no one likes to be scammed. It's a tough market in an even tougher economy. You don't have to shower people with gifts to win them over; one of the most powerful tools you can leverage is information.
Here's an excerpt of the DoshDosh blog post:
Because some people still don’t get it. What’s the underlying principle for successful online marketing, selling or networking? The art of giving before you try to get. Before you get something from someone, you need to first give them a reason for them to give it to you.
Here's the link:
Essential Marketing Principle: Give Before You Try to Get