Website flipping is the art of buying, improving and selling websites. The term comes from the property industry where investors will buy a property, renovate it to add value, and then sell it at a higher price. Website flipping is essentially the same process online. An investor, or investment group, buys an established website, adds value to it and then sells the site at a higher price. With the cost of entry into domain flipping increasing, following the sharply increasing valuations of domain names, website flipping has become more financially accessible to the average investor compared to domain name investment.