Thread: Is Google Killing the Economy?

Originally Posted by Natural Elements

Excuse me guys but who are the Google customers ? It seems to me that the customers are the webmasters spending money on their Adwords system, not the searchers.

We need to look at three groups: "webmasters, consumers, and adwords advertisers". Google gets most of their revenue from adwords advertisers. The webmasters provide the hype and promote the brand. Finally, the consumers mostly don't provide Google any revenue and get many free services like search, entertainment such as books and youtube, gmail etc

So the question is, who are the customers? With Google's current business model, they need all three. But it's hard to keep everyone happy.

Originally Posted by bogart

We need to look at three groups: "webmasters, consumers, and adwords advertisers". Google gets most of their revenue from adwords advertisers. The webmasters provide the hype and promote the brand. Finally, the consumers mostly don't provide Google any revenue and get many free services like search, entertainment such as books and youtube, gmail etc

So the question is, who are the customers? With Google's current business model, they need all three. But it's hard to keep everyone happy.

Bogart he question is not that google need these 3 groups, but rather who pay Google, and that's the webmasters.

When professionals give some products to make in a factory, that's not the factory business to know how the products will be sold, that's the professionals giving the money to the factory to make the products and sell them to their customers.

See my point?

Originally Posted by Natural Elements

Bogart [t]he question is not that google need these 3 groups, but rather who pay Google, and that's the webmasters.

When professionals give some products to make in a factory, that's not the factory business to know how the products will be sold, that's the professionals giving the money to the factory to make the products and sell them to their customers.

See my point?

The first thing to do is to develop a case study. The Google model is in a way similiar to "free tv". The users watch for "free" and the advertisers pay the bills.

The users are important. They the provide the ratings that Google "sells" to the advertisers. But there's a third group which is the webmasters.

Webmasters can also be users and adverisers. However, webmasters can also be "employees" as adsense publishers. In the TV hypothesis, the webmasters can be compared to the entertainment industry "players" like actors, studios, writers, paparazzi, celebrities etc

So, when you kill the webmasters, you kill the business. The webmasters supply the content and create the buzz for the two other legs on the stool (users and advertisers).

Originally Posted by Natural Elements

Excuse me guys but who are the Google customers ? It seems to me that the customers are the webmasters spending money on their Adwords system, not the searchers.

You can always switch to Yahoo or Bing .



Ontopic:

Maybe point is not to preserve given jobs but to evolve. When airplanes commercially started to be produced then lot of people got
fired in transport industry... Lot of people lost their jobs because then war business get changed so much, that certain things became useless...

Same thing with Google... Certain things are becoming things of the past and new ventures are emerging...

Originally Posted by Hellas

Same thing with Google... Certain things are becoming things of the past and new ventures are emerging...

The Florida and Jagger updates were both before the Christmas shopping season and destroyed the ranking results from top to bottom. Many webmasters had no choice but to spend heavily on adwords.

Originally Posted by bogart

The Florida and Jagger updates were both before the Christmas shopping season and destroyed the ranking results from top to bottom. Many webmasters had no choice but to spend heavily on adwords.

Well dont hold all your eggs in one basket... Nobody is forcing you to use Google .

Originally Posted by Hellas

Well dont hold all your eggs in one basket... Nobody is forcing you to use Google .

But like I keep saying, you cannot ignore the 800-pound gorilla when it offers you a banana.

The problem is that if you want to drive real traffic, you cannot ignore Google. Not very many people get a lot of business through Yahoo or Bing. They are still the chimpanzees in the search business.

Originally Posted by Hellas

Well dont hold all your eggs in one basket... Nobody is forcing you to use Google .

There's always options. But if all your customers use VHS you can't keep using betamax.

Originally Posted by TopDogger

But like I keep saying, you cannot ignore the 800-pound gorilla when it offers you a banana.

The problem is that if you want to drive real traffic, you cannot ignore Google. Not very many people get a lot of business through Yahoo or Bing. They are still the chimpanzees in the search business.

Bing/Yahoo may only drive 5-10% of the Business traffic.

Retailers can sell on ebay or use the 3rd tier search engines. But probably they won't be able to equal the Google traffic.

Ah so you like Google users but not Google rules. Isn't that hypocritical little bit ? Google as a search engines must be oriented to people who use it to find something, not to webmasters who want money.

Originally Posted by Hellas

Ah so you like Google users but not Google rules. Isn't that hypocritical little bit ?

It's not a question of the rules. How many times have you heard that Google has had a 'bad data push' or rolled back an algorithm change?

Originally Posted by Hellas

Google as a search engines must be oriented to people who use it to find something, not to webmasters who want money.

Webmasters are the people that create the content for the users.

Google wants money just as much as the webmasters