1. Write a press release on a new product or offering and send it to some free press release distribution sites. Follow their guidelines for submission so you don't waste your time editing and re-doing work.
2. Send the press release to your local media outlets, or any niche media outlets that may be interested in what you do.
3. Update your Google Maps Listing, make sure the information is accurate, and then have them verify your ownership via mail or SMS message.
4. Find a social media site that pertains to your niche, sign up, make a profile and participate. Don't start off trying to sell your product – you'll be tarred and feathered. Be a helpful part of the community first, mix in brand messages later.
5. Join a forum and contribute to your online community. Use indirect messages for sales such as a forum signature or your forum user name.
6. Talk to the locals or others in your business – this is a great opportunity to request and share some link love.
7. Comment on blogs that are relevant to your Web site's topic and be sure to leave your URL. Even if a nofollow tag is attached, you could gain a bit of traffic.
8. Submit your site to DMOZ.
9. Check out your niche on Wikipedia, WikiTravel, and other wiki sites, and see if you can get a link. Don't be "salesy" or try to game the system; the editors will just delete the information. Instead, provide appropriate information and follow the rules for linking on the site.
10. Write a "how-to" article that addresses your niche for Work.com. This is kind of fun and a good resource for getting mentions and links. Looking at your product or service in a step-by-step manner is often enlightening in several ways. It can help you better explain your products and services on your own Web site.