Conduct marketing research. Through interviews, questionnaires, surveys and focus groups, analyze the market for your small business. Figure out what demographic group is most interested in your product or service, and focus your initial marketing and advertising efforts on that particular demographic. Also through market research, you will be able to figure out if your pricing model is feasible.
Market your small business through word of mouth. The cheapest way to promote your business is word of mouth. Tell all your family and friends about your new business venture and encourage each of them to tell their friends. Hang up flyers at local establishments and give out business cards to everyone you know. Attend local events, charity functions and civic meetings to network with potential customers and fellow business people. Getting your name, your face and your business name out to as many people as possible is the best way to start marketing your new company.