Is the 12000 to 18000 income per month or annual?
i own a country targeted property site, today someone approach me to buy over my site but i'm not sure how much should i offer (actually i don't plan to sell, but still interested to know at what prices they can accept )
My web detail :
Spend : Not sure, i think up today around 5k (exclude working hour).
Niche : Property Classifieds Search.
Traffic: Now 260k UV monthly (increase 10-25% monthly, base on pass record)
pageview : 1.2m Monthly
Income : 12000 - 18000.
Expenses : 1000 (hosting and some script buying, exclude my personal time)
Time Spend : weekly 5 hour on site. 20 hour look for client/sponsor.
Company size : me and two part timer coder and designer.
Reason don't want to sell : A lot potential and still not reach the limit yet, my second/sub plan/product implement soon.
Reason to sell : some amount that can't refuse or can help me to boost my second site.
Any opinion guy ? How much should i offer or just ignore them ?
of course the domain is also a factor.
but as you said it has potentials so i'd not sell it if i were you.
As a general rule, a lot of buyers look at the value of a site at about ten times the monthly revenue. If you really like the site, I wouldn't sell it for less than that.
If you are looking for a good price, perhaps two or three times that value would be worthwhile. A lot depends upon what you and the buyer think the potential is for the site.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin
12000 to 18000 is a fairly nice income from one site. If you honestly think you will have the time to develop the site even further OR simply to keep it running at the same level as now, you shouldn't sell unless you get more than 10x revenue.
Personally, if I had a site that was making ~15K/month, that works out to about ~180K/year. I would rather keep it as it is going to be bringing in money consistently. However, if you are in need of money, then there is no choice but to sell.
If I owned a site that earned around $15k monthly (consistently) I'd probably never sell it for less than a million...
currently the site still home base and one man show, thinking of extend but expenses increase alot .....