Let's entertain an interesting thought (or at least I hope it is). We're complaining a lot about Google here, but alternative engines are either going in the same direction or are just behind Google in terms of sophistication, or are not popular enough (like DuckDuckGo).
If you had enough funds to start your own search engines and implement any innovation you or your team can come up with what would it be like? How do you imagine an ideal search engine?


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If the idea is to get people to save/bookmark/like you once you randomly show up to them while making it impossible to game the algorithm then true webmaster-to-user relationship is established, with a focus on quality. That would (and probably should in any case) replace SEO, or become what SEO is about.

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