This chart from SEOBook shows just how important it is to be #1.
Overall Percent of Clicks
1st page totals: 89.82%, 4,425,226 clicks
2nd page totals: 10.18%, 501,397 click
Moving from #2 to #1 results in a more than threefold increase in traffic.
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Question? So what is the ad worth that show up above the #1 spot on goggle worth? Is this counting the first three ads as 1,2, and 3?
It also seem to me on celebrity names IMDb and Wiki are always in the #1 and #2 spot unless the celebrity has their own site.
How much is the ad worth % wise?
Will.Spencer (5 December, 2010)
Sami, the first in your example is an ad.
And would probably get the majority of clicks.
Hard to put a worth on ads on a site going by position in the search engines for a term or phrase.
As one can be number one today and number two the next day and next week be on page 12.
So I would never sell advertising based on position.
But when selling sites?
Check out all search terms for the site and where the site stands.
Some buyers like it if they see that the site is ranking number one, or at least on the first page, for good terms.
Sami, before you jump into adwords, do your homework.
What search terms do you want?
How many people actually search for the terms you want?
What is it going to cost per click?
More to it, I am sure adwords advertisers here can help you more.
Very true, it pays to be #1. Although I've found the percents can vary significantly based on the niche and the recent additions of pictures, new items and all the others stuff may interfere. On some of my sites I checked I'm seeing #1 spot receives 2-3 times more traffic than the #2.
However the first spot also converts better. I frequently see higher sales conversations proportional to the traffic from the #1 spot than the #2 and others.
I'm a little late into this discussion but those figures seem to broadly match my own findings in terms of search traffic, but I find I get a higher conversion rate with mid page one rankings than being higher up the rankings, possibly this is because being number one gets a lot of tire kickers, whereas further down the page gets people who are really interested enough to do more research. Having said that, I'd still want the increased traffic, if only because it boosts my stats which makes it easier to attract local advertisers.