Simple isn't it? :)
Originally Posted by Charles
I completely agree with Yaro's article. The corporatist system we're living in has in so many ways severed our connection with simple reality. Today businesses are literally legally treated as "persons" even though in reality these "persons" are nothing but words, graphics and figments of our imagination. "Legal person" is BS. It's not a person because it doesn't exist. I could go on about the many problems this attitude creates in our economy and society at large. You'd be surprised.
But that sort of stuff goes through to our educational system and ends up instilling in us the expectation that if we are running a business we must act as if it's a collective rather than a venture of an individual.
If you're running a business alone I think not only is it good to use "I", but to also try associating some pride with it. If you're in business to provide value to other people (and thus earn money) you are a producer, you are great. Act like it rather than hiding behind the self-lessening "we".
How about we add another dimension to this? How about also if your customers refer to themselves as we?
convo: (1 person company): Yes we can help get those parts.
Customer: (only 1 person): Thank you we will call you tomorrow
Here is a good analogy to go with that. Your checking out in wal-mart, and the cashier says. "Would you like help with your bags".
And its only you, you say "No we are fine!". That would not be appropriate and even would be laughable, they probably would think your schizo or something.
But if you had your family with you then it would be appropriate. So even in online business try to put into that context and see if "we" is appropriate.
If it really is just you, 'we' would be inappropriate.
The thing with online business is you can't know when something is really a 'we' or not, with the wal-mart example the cashier would know, online you can't know! But it doesn't make it anymore normal does it?