Loko (6 October, 2009)
Here is intriguing article I came across.
Small Business Branding – It’s Not “We”, It’s “Me” - Entrepreneurs-Journey.com by Yaro Starak
Is that all true? I think it is. I think too many people in online business refer to themselves as "we" or "us". Example I was in a support ticket once and my hosting guy refereed to himself as "we dont have that".
I thought it was strange.. Because he runs it only by himself as I far I know. I was going to ask who is "we"? Who the hell am I talking too? or your an employee?. very confusing. I recommend not to do this as the article above says. Throws a wrench into building relationships with your customers. That article above just cleared any doubts I had about that. Well I do it myself sometimes too, but I'm going to try to stop.
Loko (6 October, 2009)
LOL, I had a strange thought when reading this. I am the face of my business, most people think I alone do everything. In fact my little business is a we. I have upto 5 translators working with me, I've recently dragged a couple of writers on board, I work with at least three other teachers, and there are bunch of people who have some kind of stake in the business, yet almost all are invisible. One sometimes helps me with emails. How do I describe my business, me, or we?
If it's a business, use "We" - it just sounds more professional even if you're going it solo. It's a good argument, and one that I agree with.
Yeah, it is a business, so by rights it should be a we, however most people don't know it's a business, which makes it a me - my head is about to explode. Maybe I should just register an S.L. and be done with it.
No I think that is totally wrong way to conduct business even in a real company. Why present yourself as a faceless entity? Your customers would likely return if they can talk to you personally. Say for example you were ordering something from company would you feel more comfortable being able to contact someone in the company you know and call by name and talk to over the phone and order the parts? or would rather prefer random schmoes all calling themselves "We"? lol
Oftentimes I say "we" because I don't want to give the impression that I'm taking credit for other people's work.
"We built this new web site" is far more accurate than "I built this new web site."
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I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.
I think you guys might be missing the point of the article. Its about selling yourself. Not that little "We" you place in the some dark corner of your website nobody is going to see anyways, like that really matters. This about when your engaging with your business leads and your customers, Your the greatest asset you have. Sell yourself to them and don't call yourself "We".