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Thread: Its not WE its me.

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  1. #1

    Smile Its not WE its me.

    Here is intriguing article I came across.
    Small Business Branding – It’s Not “We”, It’s “Me” - Entrepreneurs-Journey.com by Yaro Starak

    Is that all true? I think it is. I think too many people in online business refer to themselves as "we" or "us". Example I was in a support ticket once and my hosting guy refereed to himself as "we dont have that".
    I thought it was strange.. Because he runs it only by himself as I far I know. I was going to ask who is "we"? Who the hell am I talking too? or your an employee?. very confusing. I recommend not to do this as the article above says. Throws a wrench into building relationships with your customers. That article above just cleared any doubts I had about that. Well I do it myself sometimes too, but I'm going to try to stop.
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  2. #2
    LOL, I had a strange thought when reading this. I am the face of my business, most people think I alone do everything. In fact my little business is a we. I have upto 5 translators working with me, I've recently dragged a couple of writers on board, I work with at least three other teachers, and there are bunch of people who have some kind of stake in the business, yet almost all are invisible. One sometimes helps me with emails. How do I describe my business, me, or we?

  3. #3
    "We" as a company, if you said "I" as a company that would sound weird o_o

  4. #4
    If it's a business, use "We" - it just sounds more professional even if you're going it solo. It's a good argument, and one that I agree with.

  5. #5
    Yeah, it is a business, so by rights it should be a we, however most people don't know it's a business, which makes it a me - my head is about to explode. Maybe I should just register an S.L. and be done with it.

  6. #6
    No I think that is totally wrong way to conduct business even in a real company. Why present yourself as a faceless entity? Your customers would likely return if they can talk to you personally. Say for example you were ordering something from company would you feel more comfortable being able to contact someone in the company you know and call by name and talk to over the phone and order the parts? or would rather prefer random schmoes all calling themselves "We"? lol
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  7. #7
    Quote Originally Posted by elbandelero View Post
    Yeah, it is a business, so by rights it should be a we, however most people don't know it's a business, which makes it a me - my head is about to explode. Maybe I should just register an S.L. and be done with it.
    If the service you are offering consists only of your doings, I.

    If you have multiple people working for whatever service you are offering, we.

  8. Quote Originally Posted by Charles View Post
    If the service you are offering consists only of your doings, I.

    If you have multiple people working for whatever service you are offering, we.
    Simple isn't it?

    I completely agree with Yaro's article. The corporatist system we're living in has in so many ways severed our connection with simple reality. Today businesses are literally legally treated as "persons" even though in reality these "persons" are nothing but words, graphics and figments of our imagination. "Legal person" is BS. It's not a person because it doesn't exist. I could go on about the many problems this attitude creates in our economy and society at large. You'd be surprised.

    But that sort of stuff goes through to our educational system and ends up instilling in us the expectation that if we are running a business we must act as if it's a collective rather than a venture of an individual.

    If you're running a business alone I think not only is it good to use "I", but to also try associating some pride with it. If you're in business to provide value to other people (and thus earn money) you are a producer, you are great. Act like it rather than hiding behind the self-lessening "we".

  9. #9
    How about we add another dimension to this? How about also if your customers refer to themselves as we?

    convo: (1 person company): Yes we can help get those parts.
    Customer: (only 1 person): Thank you we will call you tomorrow

    lol

    Originally Posted by Charles
    If the service you are offering consists only of your doings, I.

    If you have multiple people working for whatever service you are offering, we.
    Here is a good analogy to go with that. Your checking out in wal-mart, and the cashier says. "Would you like help with your bags".
    And its only you, you say "No we are fine!". That would not be appropriate and even would be laughable, they probably would think your schizo or something.

    But if you had your family with you then it would be appropriate. So even in online business try to put into that context and see if "we" is appropriate.
    If it really is just you, 'we' would be inappropriate.

    The thing with online business is you can't know when something is really a 'we' or not, with the wal-mart example the cashier would know, online you can't know! But it doesn't make it anymore normal does it?
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  10. Oftentimes I say "we" because I don't want to give the impression that I'm taking credit for other people's work.

    "We built this new web site" is far more accurate than "I built this new web site."
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

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