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Thread: Are local store owners dead ends?

  1. #1

    Are local store owners dead ends?

    I was thinking of branching out a little....

    Offering services to local business owners around my area. There are a lot of stores closing down due to the economy and I was thinking of catching the ones that haven't hit the dust just yet and giving them online options. Taking their products/services and getting them to think online instead of an actual store. I know most of them will have websites already but I doubt they put them to much use.

    Still sorting out the pros and cons here so any help would be appreciated.

    Thanks,
    StacyT

  2. I think it all depends on what they are selling. It would be worth it if their product could be sold online, but if they are a regular convienent store then there would be no point in them having a website. What kind of local businesses were you thinking about?

  3. #3
    Join Date
    Apr 2009
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    Las Cruces New Mexico
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    It depends on what they sell, and things like that. I have considered doing this for local businesses myself, they could use it! I know some folks that have truly unique products available.

  4. #4
    There are a few clothing, electronic, and sporting good stores I was going to consider talking too. They aren't franchises but smaller individual businesses. There are a lot of small hobby shops in this area too. I just don't know if people have the money to invest in anything right now. Even if it could help them down the road.

  5. #5
    Join Date
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    Quote Originally Posted by stacytaylora View Post
    There are a few clothing, electronic, and sporting good stores I was going to consider talking too. They aren't franchises but smaller individual businesses. There are a lot of small hobby shops in this area too. I just don't know if people have the money to invest in anything right now. Even if it could help them down the road.
    So what you are trying to do is manage their websites and promote it online..right?? Thats a good idea..but if you want to that then why dont you run your own online shop?? Your profits will be bigger then..

  6. #6
    I think you can help the shop owners generate sales from a website.

    For example; I noticed that there are some keywords searches for the city where I am staying at the moment.
    For example: [cityname] flowers, fitness etc.

    A lot of local businesses in my area have a poor web presence.

    So you will have at least 2 options.

    1. Helping the shop owners with their current site if they have one. Improve the quality of their site and do some SEO.
    2. Create your own site that can generate local sales leads. Then offer the traffic generated to a local shop.

  7. #7
    Join Date
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    New York
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    Overall the idea to web development and seo services to local business owners is a good idea. To start off, for the most part, local businesses that aren't already on the web, don't see the return. It will be a hard sell to convince business owners to open up an ecommerce site.

    First, identify the target market. The service sector is a good market. Resturants, Night Clubs, Real Estate Agents, and Attorneys. All these markets have good money to spend and can quickly benefit.

    Second, come up with service plans i.e. basic business card site, blog, web presense - press release, articles, local directory links, local search listings etc, and SEO on keywords.

    Thirds, prepare a presentation and sell the idea.

  8. #8
    Join Date
    Apr 2009
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    Las Cruces New Mexico
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    435
    Quote Originally Posted by stacytaylora View Post
    There are a few clothing, electronic, and sporting good stores I was going to consider talking too. They aren't franchises but smaller individual businesses. There are a lot of small hobby shops in this area too. I just don't know if people have the money to invest in anything right now. Even if it could help them down the road.
    Ask yourself these questions:

    1. Do they offer something large scale competition does not? Clothing stores are worthwhile because some of them offer things you can't find anywhere else. For electronic and sporting goods stores thats a bit tougher unless locals already religiously shop there.

    2. What is their budget?

    3. Would you be helping them convert their store to an online store, or just promoting online?



    If they have a tight budget, perhaps you could work out a contract that states they can pay you after they see an improvement in sales. To do this though you would need to be 100% confident in your work and skill. It could be profitable though! Or if you have never done this before, you could offer to do it for a company at a discounted rate to build up a good case study to present to other local businesses.

  9. #9
    Digging up an old thread, but there's an online video (about marketing local businesses) available of a webinar that I attended yesterday. Introduced by Mike Filsaime and performed by Mike Wilke of Nitro marketing.
    AlthoughI didn't make it to the end (it was 1am and I felt in standby mode), I found the webinar interesting enough. Since it's free, its worth checking it out.

    "Local Business Money Machine" Webinar

    The video will probably be taken offline soon.

  10. #10
    for what will i do ?
    1. Understand client need, if they can afford to pay some money, then tell them everything you know and do it for them. (SEO will be very interesting topic for them).

    2. If they willing to share profit with you ? build site for them but still under your name, all online sale go thru you and you take your cut . (hard but fun and gain a lot knowledge on product).

    3. No money or low budget. Create them a simple site(as advertising) and charge them small fees (usd 20 per year), then put ur adsense on it. adv : they will promote ur site by their own local network and small fees become huge when they in bulk.
    disadv : really small fees and low income from ad.

    This is strategy i did here local .... some time i smile when i saw they put a big banner infront their store (www.bananaSeller.mydomain.com)

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