The Google guide to making it big in a downturn - CNN.com

Not really a guide but still an interesting short article and in the light of the following quote:

..this is no time to show up on the third page of Google search results.
From the following article: Media Giants Want to Top Google Results - Advertising Age - MediaWorks (Thanks Aaron for the link)

The quote should be nominated as quote of the year. The article is worth a discussion by itself. Personally, I do not at all agree with those media giants who think they can 'claim the internet' . I am not concerned about it however.

I too believe that there are a lot of possibilities at the moment waiting for us to be discovered and to be further developed. For example a lot of (local) brick and mortar businesses do not have a proper web presence at the moment while it is very important to rank well during this economic downturn.

How do you see the future on the short and long term regarding internet entrepreneurship from a webmaster's point of view?