Without good products that deliver what they promise, there is not a ghost of a chance of making money for the long term. This means you must create products that will attract an audience and keep them.
Here are some ideas to help you along the way. These ideas have indeed been helpful to me:
1. Keep a notebook and pen around all the time. Inspiration can come from anything at any time. Once it is gone, there is no promise it will ever occur to you a second time.
2. Don’t edit your ideas for products. What seems crazy today may make a lot of sense tomorrow.
3. Begin your search for ideas with your hobbies. There is a good chance you could come up with at least ten good ideas for each hobby.
4. Consider your past employment. What did you do and what aspects of your experience could make good copy for an informational product?
5. Look around your neighborhood. All sorts of ideas on landscaping, housing, fashion, and even mundane things like lawn ornaments may bubble to the top.
6. Consider your family’s hobbies and interests. There may be something there that could be used to develop a great product.
7. Find a niche. Look for something that is a little unique and will meet the needs of a consumer sector that is being overlooked.
8. Watch television. Those infomercials might give you some ideas.
9. Listen to the radio. Listener comments on the call-ins, as well as the audio advertising, might yield some great ideas for informational products.
10. Do your research. Begin by looking at other informational products currently online and what they are all about.
11. Browse the Internet. Find out what people are searching for most often and develop some product ideas that would meet their needs.
12. Do some keyword searches. This will help you when the time comes to develop your web copy to advertise your product, as well, as help shape the product itself.
13. Find a product that sells well and figure out how to make a new one that does the same thing, only better.
14. Consider combining two good product ideas in order to create one great one.
15. Make sure each product on your list of potentials identifies a problem.
16. Also make sure each product idea on your list solves a problem.
17. Ask yourself if the problem and the solution are within your ability to manage successfully.
18. Ask yourself the five basic questions related to all informational products: what, who, why, when, and how.
19. What is the product all about?
20. Who is likely to buy it?
21. Why would they buy it instead of another product?
22. When will the product be bought?
23. How can a customer buy the product with as little fuss as possible?
24. If possible, get the product private branded so you can sell it under your own company name.
25. Obtain master resell rights as part of your process for selling a previously developed product.
26. Use terms that people can understand with ease. Stay away from too many industry terms.
27. Make the product as user friendly as possible. This not only means a format that can opened with ease, but also a file that can
be downloaded easily, even on a slow connection.
28. Set the product aside for a few days, then take a second look. If everything is in order, then release it.
29. Keep it simple – the less complicated your product is, the more appealing it will be to more customers.
30. Always be proud of what you develop. If you don’t think it is good enough to sell, then don’t risk your reputation by putting it out there for the world to see.
Feel free to add more ideas to the list