Here's the deal:
My mother offers sewing services (curtains, pillows, reupholstery, blah blah blah) and is running low on her endless chain of client referrals. So I want to create a plan to take her local marketing online and drive in more clients...here's what I have so far:
1) Create a portfolio website
I'm not sure what to focus on. The pictures or her services. Any ideas?
I know I'll have to do some keyword research to SEO optimize it, but should I setup a blog as well? And what might I write on it?
2) Find online advertising
So far I've just thought of writing up a few press releases, but what else can I do? Maybe find local businesses to setup some online ads?
That's pretty much all I have. My mom does this for a living so I'm really trying to help her out, but I'm not very good with promotional things. Any tips?