Seeing Opportunity where others see none
by Victor Cheng
CEO Coach | Business Coach
The two most common complaints I get from CEO's are: 1) I'm in a commodity business, and 2) There aren't anyopportunities to grow in my market.
I'll argue that what the person really means when they say this is, 1) I can't figure out how to differentiate my business enough to earn anything above commodity profitmargins (e.g., razor thin margins), 2) I don't see any opportunities in my market to grow.
One of the double-edge sword liabilities in this economy is too much experience in one industry.
When you're in an industry that's being doing the same thing for 30 years and you've personally have not spent much time outside of your industry, it is very hard to notice new opportunities.
I found this gentleman's work very interesting you can get a free copy by downloading the ebook and MP3 at Small Business Bailout
Extremely inspiring, that's what I need to hear these days :thumbup: