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Thread: What is Copywriting?

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    DotComBum's Avatar
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    Arrow What is Copywriting?

    So what really is copywriting? Some
    define it as a sophisticated form of
    communication with an express purpose,
    typically targeted at companies or people
    who can make buying decisions.

    Copywriting is used to market and promote
    products and/or services and entice people
    to take action, in this words sign up for
    an activity or make a purchase.

    Businesses know that consumers make buying
    decisions based on a mixture of facts, emotions
    and most of the time, emotions dominate their
    decisions.

    And because good copywriters know how to
    trigger consumer buying emotions with the
    right words, they will always be in demand,
    and in some cases, paid huge sums of money
    for their work!

    Top notch copywriters know how to do the
    following by: Capture attention, engage
    the reader, stir up emotions then prompting
    that person into making a purchase decision
    or other kinds of actions.

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    CoreyFreeman's Avatar
    CoreyFreeman is offline Experienced Net Builder
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    Quote Originally Posted by DotComBum View Post
    So what really is copywriting? Some
    define it as a sophisticated form of
    communication with an express purpose,
    typically targeted at companies or people
    who can make buying decisions.

    Copywriting is used to market and promote
    products and/or services and entice people
    to take action, in this words sign up for
    an activity or make a purchase.

    Businesses know that consumers make buying
    decisions based on a mixture of facts, emotions
    and most of the time, emotions dominate their
    decisions.

    And because good copywriters know how to
    trigger consumer buying emotions with the
    right words, they will always be in demand,
    and in some cases, paid huge sums of money
    for their work!

    Top notch copywriters know how to do the
    following by: Capture attention, engage
    the reader, stir up emotions then prompting
    that person into making a purchase decision
    or other kinds of actions.
    I don't mean to be a stickler, but I think you're actually talking about copy. Copywriters write "copy" and that is what you use on your website: sales copy. Sorry, that was gunna bug me for a little bit...

    Effective sales copy is, indeed, a critical element to success for businesses. It's not about how great the product is, it's about the presentation. Even a cure for AIDS would fail without performing copy.

    I also agree that there will always be work for writers when it comes to sales copy. New businesses crop up all the time, and old businesses are always rebranding. It's a never ending cycle.

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