I've been reading a lot of really awful business books these days, so Winning was a good break from disappointment.
Jack Welch, as most of you know, ran GE (General Electric) for a lot of years -- and ran it very well. Jack is an old guy who knows what he's talking about. He learned from experience and from some of the best tutors in the world.
Jack is a straight shooter. The book is a distillation of decades of practical business wisdom. There is no spin in this tome, just solid advice on how to manage your career and your business.
The book is a bit too focused on working in large organizations, but that's Jack's background. Even with that though, there is plenty of content for small business entrepreneurs.
Overall, I wish I had read this book when I was 18. It might have saved me from learning a few lessons the hard way.