About the Author: Wesley LeFebvre owns Seattle Web Services, a Seattle-based search engine marketing company, and blogs regularly at SEOrankings.com.





1. Choose a short descriptive URL with your primary keywords in it (if possible).



2. UPDATE Only target 1-3 major keywords on each page.



3. Separate keywords with hyphens in the url – with the domain name being the exception, preferably.



4. Use Keywords in your navigation links where they make sense, however, like always, don’t overuse them.



5. Optimize your title tag – a good rule of thumb is up to 70 characters with your most important keywords first. Separate phrases with a “|”.



6. Optimize your meta description tag – One or two sentences max; using a keyword variant or two.



7. Provide a substantial amount content on each page and use a few keyword variants within the content.



8. Install Google Analytics.



9. Add a blog to your website and post to it at least once a week – don’t use a separate domain name for your blog, make it a sub-directory or sub-domain and fully integrated into your main site.



10. Get links pointed to your website using keywords in the anchor text related to the page they link to – AboutUs.org, DMOZ.org and sending a free press release are a few good ways to start.