I am selling an info product and have few "How to" keywords in my hand that the product solves. But my primary concern is how to write a presell page for a person who is looking for information and not a review of that particular product.

In fact, the visitor might not have heard about the product at all.

I believe that the traffic from a 'how to' keyword is targeted. But I am totally clueless on how to sell the product to them.

Many people talk presell pages in terms of product reviews. Should I also review the product in my presell page??

Thanks.

PS: My current presell page simply gives tips and has 3 aff links in the body. And it sucks.