A site can be a lot like a mullet: business in front, party in the back. How do you muss it all up and keep a site in style? Any given website naturally attracts a broad set of visitors, and herding that diverse audience onto the right pages is a huge undertaking (as you know, it's something to consider when doing site infrastructure SEO, etc.). This funneling gets even more difficult when there are some pages of a site that are pure linkbait, completely divorced from relevance to the rest of the site.
Read more: Mixing Viral Content With Business Content - Whiteboard Friday | SEOmoz

Do you mix viral content with business content?

I do something similar, but it is more a hobby than anything else and people love to read our articles.