The Thesaurus is Your Friend - Learn New Words!
Take this as an opportunity to learn some new words! Go to the thesaurus and throw in a few that you've never used before.
Use Metaphors and Similes
Pull out some literary devices and spice up the article with a great metaphor. Like with my Dad's meatloaf...all you need is a little salt.
Change Up Sentence Structure.
Use long and short sentences to get your point across. Seriously. People want to read articles that use grammar and spelling and literary techniques and personality and tone to get the point across. Get it?
Throw in some rhetorical questions.
Rhetorical questions can be fun. Don't think so? Try reading a few influential articles and see how many rhetorical questions you can find.
Use a (watered down) personal example.
If you have a personal experience with the topic, use it in the article. Instead of talking about yourself, tell the reader to imagine themselves in that situation.
Like imagining if you had a client that wanted an article on the merits of guest blogging, but everyone and their grandmother has written on it. What would you do?
Those are my tips. I'm sure other people have some ideas as well.