Duplicate content is penalized in one way or another all over the web, people do not like it, and hence search engines do not like it! Yet we all seem to promote it when we are posting to directories.
How is that?
With the exception of the king of duplicate content (The ODP and it's clones) there is one thing that we can all do to help out ourselves and the directories we post too. And that would be to mix it up a bit!
Your anchor text, will likely need to remain the same, after all, your site name is likely not going to change anytime soon... but the rest of the submission can be changed!
Tags: Many directories allow keywords to be added, rather then using the same handful over and over, mix it up a bit. Use 3 or 4 on this directory, and 3 or 4 different ones on the next.
Description: Rather then using the same description over an over, tweak it out, re-write it, come up with something different! Even if you just have a small handful of them, rotate them when submitting to the various directories.
Deep links: yes, yes, you may want to really push this or that page on your site in this manner, but why not mix that up as well? By promoting more then one page it increases your chances of finding people interested in your overall content...
Why is that?
To fight duplicate content of course!
There are two types of people in the internet world of webmasters, those that submit to directories, and those that do not. Most of the ones that do submit the same thing to every directory they go to submit too... what does that matter? Well, if you all are submitting the same content to the same directories, then what does that leave? Well, it leaves hundreds of directories with the exact same thing... your site and the sites of the others submitting to directories!
If you all start mixing it up a bit, then each and every directory out there will be just a little different. That makes people happy, and that makes search engines happy!
Even if you are only rotating the same four or five changes throughout your submission process, the chances of every webmaster putting their same four or five changes on the exact same directories is rather small...
So go on, mix it up a bit... the directory world will be a FAR better place!
This is a message to the submitters I suppose? I think the manual submitters are doing this actually, but once you buy a 2000-submissions package it's too big to do.. but you're right ofcourse
You are right, atleast submitters should avoid submitting similar content to a directory
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That's not duplicate content, it's content syndication. There is a big difference.
Duplicate content is posting essentially the same content multiple times on your site or a network of sites that YOU own.
If content syndication were counted as duplicate content and penalized by Google, how do you explain all the news sites that are posting the same story that they picked up from AP? Or the fact that there are many sites out there with say, song lyrics, and they each get indexed and ranked.
Duplicate content, in the context you discuss, is a myth.
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The content is not syndicated though, unless you are talking about the ODP and it's clones. While each directory is a bit different, it's still pretty much the same people putting in the same sites or directory owners pulling from the same sources. If it's not considered duplicate content now, then it mostly likely should be... it is after all the same.
And even if I am completely wrong about the SE's at this point, mixing things up will still spice up the internet by a bit, and in turn that may up the ROI on directories in general. I mean, look at it by the human element... why bother with directories at all, when all one needs to do is deal with a directory (non-plural). (Well, till the users figure out they all still point to the same things).
*shrug* Still not syndication though, not by any definition I've heard.
Maybe you are talking about something different than I am. When you submit an article to an article directory, it is supposed to be with the intention of having other sites come along and republish it. That's syndication by anyone's definition of the term.
Will, I completely understand that the articles will likely not be shown in the SERPs. That really isn't the true point of content syndication, is it? I want my site indexed high - I don't care to get EZA and other directories high in the SERPs.
I suppose it depends on why you are submitting to directories in the first place. My goal is to have my articles distributed far and wide, gaining me a larger audience, quality backlinks and more credibility within a niche.
I'm talking about actual web directories (for sites). For articles, the same pretty much applies, but on different levels... as in don't submit the same article to all the directories, mix it up!
I'm talking about the actual directory listings though... as in anchor text + site description.
My apologies for butting in, then...lol. I mistook your meaning.
Last edited by Qryztufre; 14 August, 2010 at 00:16 AM. Reason: Do the worm on the Acropolis