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Thread: Directories still a good business?

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  1. #1

    Directories still a good business?

    I have thought a lot about directory business but I still don't have a clear picture of it.

    As all of us have seen google cracking down some big directories for whatever reasons.

    1)- Do you guys still think creating directories could be profitable?

    2)- If yes, then creating one directory and working on it like crazy would do the job or you suggest creating a directory network?

    3)- Or do you think Creating directories and expecting good money is just waste of the time.

    I would really appreciate some good answers along with proper explanation.

  2. #2
    IMO it is saturated, I still make money since it is directed towards a specific niche.

  3. #3
    Quote Originally Posted by 5starpix View Post
    IMO it is saturated, I still make money since it is directed towards a specific niche.

    I Hope you won't mind answering above asked questions.

  4. #4
    1) Yes. It has to be promoted and you should pick out only quality links. Personallly on my general directories, I do not accept illegal links, gambling links, casino links, adult links, pill links etc..

    2) Start with one, and once you feel you have acquired some knowledge of how it works and stuff, then move onto a network. This will help bring in good revenue.

    3) No, I do not think so. It worth trying everything.

  5. #5
    Thanks 5star for some good answers.

    I would still love to hear others opinion regarding this as I've been always confused about whether or not to start a directory.

  6. I'm still excited about the idea of using directories to build super-targeted mailing lists.

    I just haven't found the right niche for me yet.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  7. Quote Originally Posted by Will.Spencer View Post
    I'm still excited about the idea of using directories to build super-targeted mailing lists.
    You mind elaborating that Will? Directories to build super targeted mailings lists?

  8. #8
    Quote Originally Posted by geekology View Post
    You mind elaborating that Will? Directories to build super targeted mailings lists?
    this yields the best results by using niche directories.

  9. Quote Originally Posted by geekology View Post
    You mind elaborating that Will? Directories to build super targeted mailings lists?
    I'll have to talk about this in theoretical terms, as I have not yet selected a niche in hwich to test this strategy.

    Let's say that I want to sell products or services to people in the widget industry. One proven effective method of selling is direct mail to super targeted mailing lists -- both email and paper mail.

    I would start the "Widget Industry Directory." Submission to that directory would require the submitted to enter their email address and physical mail address. If I was agressive enough to do telemarketing, it would also require a telephone number.

    Using physical mail may help to work around the issue where directory submission services use temporary spambucket email addresses for directory submissions. People tend to be honest about the physical mailing addresses of their companies -- particularly if you incorporate maps into your directory.

    Mia, what do you think about this strategy?
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  10. #10
    Quote Originally Posted by Will.Spencer View Post
    I'll have to talk about this in theoretical terms, as I have not yet selected a niche in hwich to test this strategy.

    Let's say that I want to sell products or services to people in the widget industry. One proven effective method of selling is direct mail to super targeted mailing lists -- both email and paper mail.

    I would start the "Widget Industry Directory." Submission to that directory would require the submitted to enter their email address and physical mail address. If I was agressive enough to do telemarketing, it would also require a telephone number.

    Using physical mail may help to work around the issue where directory submission services use temporary spambucket email addresses for directory submissions. People tend to be honest about the physical mailing addresses of their companies -- particularly if you incorporate maps into your directory.

    Mia, what do you think about this strategy?

    Will, I still think you'll see a fair amount of people using BS addresses and phone numbers, assuming you ask for those as well.

    However, for those that do supply legit information, I think you will widen the scope of your penetration by having more than one way of keeping in contact with them. People tend to open junk snail mail, (just to be sure its not something they might not want to miss), vs. just deleting an email or filtering it out into a honeypot.

    To lend some of my own experience in the legitimacy of listings I have had at KingBloom as an example. I've noticed that when you do "paid" only listings, you find that 99.9% of the listings are not only legitimate, but those paying for them are taking a great deal of time making sure they list them properly.

    I think some of the work in a paid directory does get cut out because of this as well. We only see about 3-5% of listings requiring a move to a more appropriate category. We find that most people are careful to spell their titles, descriptions and site names correctly and use proper case. People are less lazy when they are paying for something.

    I do think, however that getting an alternate form of contact as you suggest will give you greater and more reliable reach. Ultimately, it will likely be less annoying then say emailing.

    Lets too keep in mind (again from what I have seen), without publicly divulging too many of our stats - the vast majority of people listing in directories appear to be directory listing services, SEO's, and or the marketing people for the various sites/companies listed. That said, even if the email listed is not a honeypot, its almost always not going to get to the person you intend to get it to.

    That said, its possible those listing might not list the companies actual snail mail address, but the marketing firms. So there in lies another caveat you might want to consider. You're probably gonna lose out on a vast number of qualified contacts based on that factor alone. Probably more so then someone simply filling in bogus info.

    Good luck!
    Jer - OWNER HostDrive.Com and HostingLizard.com

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