by Helen Leggatt
From this Wednesday, 26 September, dotMobi will auction off around 100 of its Premium Names
. With domain names such as sell.mobi, insurance.mobi, ATM.mobi and automobile.mobi the auction is sure to see some big sales.
"The mobile web is bigger than the PC-based, wired web with more than 1.6 billion Internet
-enabled consumers walking around the world. Brands need an easy-to-remember way to attract consumers on the go,” said David Ryder, dotMobi's VP of Marketing and Sales. “dotMobi has one of the highest sought-after list of in-demand domain names in the world.
A dobMobi auction in October, 2006, saw two highly sought after .mobi domains - flowers.mobi and fun.mobi - sell
for $200,000 and $100,000 respectively. An average .mobi domain name sells for a pricetag in the low thousands.
Via a new Request for Proposal (RFP) process, The Weather Channel has secured the weather.mobi domain. "Through this RFP process, dotMobi developed a program that enables companies like The Weather Channel Interactive to provide the best content for highly-desired .mobi domain names in a way that is always focused on mobile consumers,” said
Louis Gump, Vice President, Mobile, for The Weather Channel Interactive.