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Thread: A Domaining Mistake I Almost Made

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    javanx3d's Avatar
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    A Domaining Mistake I Almost Made

    So about 4 weeks ago, I got the bright idea to try and sell some of the extraneous domains that I have purchased over the last 3-4 months but haven't had time to develop (or time to pay someone to write and post the content either).

    One in particular was an exact domain name match for a search term that gets 18k hits globally using the "exact" option on the adwords tool with an average cpc of .74. Listed for $100 USD with no takers...competition was moderate for the term (ie there, but not too hard).

    So, I put up content on a whim (10 articles I wrote) on one of the 4 with just social bookmarking and in context link building from another niche related site I have that is developed (PR 2) with no other article marketing...has made more than $150 USD through Adsense only in the 4 weeks it has been live and increasing each day....I'm glad I didn't sell it now.

    This is a one-off from my experience so far, but was wondering if anyone had sold a domain name too quickly and seen it grow to something much larger?

    Needless to say, my personal lesson learned is that I won't sell any domain that's a keyword or phrase match now unless I've given a basic 5-20 article worth of content build shot at first.

    Thanks to Will, Shenron, and company who have provided the education I lacked on exact match domains which I was clueless on before being a NB member. Domaining is an addition though, and I have banned myself from GoDaddy and Namecheap until my web income reaches the next goal

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    bogart (13 March, 2010), Loko (12 March, 2010), Will.Spencer (13 March, 2010)

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    Was the domain getting traffic before you placed the articles on the site?

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    javanx3d's Avatar
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    That's an awesome story man!

    I have the opposite problem; I have a hard time ever convincing myself to sell anything.

    I'm really going to try to sell some sites this month.
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    Great and motivating story
    Really got me thinking about working on my keyword research

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    I have a friend who has been sitting on a exact match two word dot com domain for several years that the AdWords Keyword Tool says gets over 200,000 searches every month. I keep trying to get him to either put a site up or sell it to me, but thus far he has done neither.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Quote Originally Posted by javanx3d View Post
    Some, but not a ton.
    I'm thinking in that in this case, some of the value in on the articles and keyword research that went into them.

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    @bogart,
    Sorry for ignoring the response. What I've started doing is using the exact match success/non-success as an indicator on further development for me.

    My personal threshold is if the site with just a one-page article starts pulling > $1 a day from Adsense, I queue it for keyword research and article development for 10 more topics. Amount goes up by a factor of 2, then I further develop. If just goes up a bit, I further develop as I have time/interest. If the site doesn't make at least a dollar a day, I put in my long range plan for occasional marketing/link building to move up the rankings, but don't kill my self on it.

    My current problem is appropriately scheduling the 15 or so I haven't developed at all into my development/work timeline with enough time to decide to sell/let expire at the end of their registrations



    Just what I've found that works for me. In the case of the site that cause me to do this post, month 2 it hit $500 (Adsense only), month 3 $700 (6 Adsense, 100 Affiliate).
    Its the sports niche, so subject to the calendar cycles...I expect itll drop to 50-100 monthly for the next 3 mos then time to file new content, start again on the cycle. The trouble with sports content is finding evergreen subjects that have good search volumes and payments (skeds, rosters, etc seem to work best across all sports niches for me...opinion stuff while it may bring viewers, doesn't bring clickers/conversions in that niche for me).
    Cheers,
    James

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    You have learned a very good lesson. It is always better not to sell the domains(Especially good domains) and its better to develop them though it takes time and earn money from them. People here are always helpful to the members.

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    Quote Originally Posted by javanx3d View Post
    @bogart,
    Sorry for ignoring the response. What I've started doing is using the exact match success/non-success as an indicator on further development for me.

    My personal threshold is if the site with just a one-page article starts pulling > $1 a day from Adsense, I queue it for keyword research and article development for 10 more topics. Amount goes up by a factor of 2, then I further develop. If just goes up a bit, I further develop as I have time/interest. If the site doesn't make at least a dollar a day, I put in my long range plan for occasional marketing/link building to move up the rankings, but don't kill my self on it.
    Good idea to wait to see that the site is pulling money. Some of the exact match don't have enough traffic to make a go of it. Though it's possible to supplement to find low competition search phrases that 'Google Auto Suggest' drives traffic to and target the terms on separate pages. Just break the article up into sections so that a 600 word article gives you for pages.

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