Google Panda 2.0 Slaps Exact Match Domain Bonus

**yangyang** · 12 June, 2011, 02:21 AM

EMD??!! What's an EMD? lol...

Some of my medium-sized "foodie" sites did better with Panda II, such as EasyCookingGuide and HowToGrill.

How many sites do you have, Will? Seems to me you have at least hundreds...Must be making a good figure, lol

**bogart** · 12 June, 2011, 19:34 PM

Originally Posted by yangyang

EMD??!! What's an EMD? lol...

Exact match domain. The EMD bonus applies to com/net/org tlds.

**Will.Spencer** · 13 June, 2011, 02:55 AM

Originally Posted by yangyang

How many sites do you have, Will?

Around 1,700... lots of concurrent projects going on.

**Arlind** · 14 June, 2011, 12:48 PM

I think it was just BS that EMD were being devalued. It's just the same for me. Same kind of ranking for old sites and new sites.

Seems they're bluffing!

**bhartzer** · 14 June, 2011, 18:40 PM

I agree, Arlind. I am not seeing rankings for EMD domains going down at all. In fact, some of the sites I own have actually gone up recently.

**Shenron** · 14 June, 2011, 19:02 PM

EMD's have been hit, I could present you with dozens and dozens of examples.

**deluxdon** · 15 June, 2011, 05:53 AM

Originally Posted by Will.Spencer

Around 1,700... lots of concurrent projects going on.

How many affected in this ??

DON.

**bogart** · 16 June, 2011, 00:42 AM

Originally Posted by Shenron

EMD's have been hit, I could present you with dozens and dozens of examples.

Originally Posted by bhartzer

I agree, Arlind. I am not seeing rankings for EMD domains going down at all. In fact, some of the sites I own have actually gone up recently.

Premium EMDs like travel.com are definitely weaker. Before Panda travel.com was #1 and now its #14 for the exact match query.

However, Panda and Farmer are counter balancing forces for the 'average' Exact Match Domain. Panda gives less weight on the EMD. However, the Farmer update slapped the content farms. So, in effect the 'average' EMD is ranking higher due to less competition from the content farms.