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Thread: Google Panda 2.0 Slaps Exact Match Domain Bonus

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  1. #1
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    Google Panda 2.0 Slaps Exact Match Domain Bonus

    I came across this discussion about Panda lowering the weight of 'exact match domains' and 'keyword in the domain' rankings (for .com, .net, and .org).

    Matt Cutts explains that Google has looked at rankings and weight that they give to keyword domains. Some people have complained that Google is giving to much weight for keywords in the domain and that Google will be turning the knob down with the algorithm so that it won't help you so much.

    See: Google's Panda Update 2.0 And Domain Ranking Weight


  2. My EMD's received a nice boost from Panda 2.0.
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  3. #3
    Quote Originally Posted by Will.Spencer View Post
    My EMD's received a nice boost from Panda 2.0.
    So did most of mine. A few new EMD sites dropped to page two, but these sites were weak to begin with. There may be an age or maturity factor tied to this. I suspect that going forward we will find that new EMDs will have a tougher time.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  4. #4
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    Quote Originally Posted by Will.Spencer View Post
    My EMD's received a nice boost from Panda 2.0.
    Premium one word 'e-commerce' EMDs (exact match domains) like travel.com and jewelry.com were slapped. Travel.com was #1 and now it's buried on the second page.

    What I noticed in the video is that Matt Cutts mentions brands quite a few times and goes on to mention that "people have been complaining" about keyword domains getting more more weight. Seems like Google is listening to the brands

    The EMDs that I have went up as well. But, I think that the boost was due to knocking out the content farms. Also, my EMDs aren't competing with brands.

    Quote Originally Posted by TopDogger View Post
    So did most of mine. A few new EMD sites dropped to page two, but these sites were weak to begin with. There may be an age or maturity factor tied to this. I suspect that going forward we will find that new EMDs will have a tougher time.
    Are the EMDs that dropped competing with brands?

  5. #5
    Quote Originally Posted by bogart View Post
    Are the EMDs that dropped competing with brands?
    Yeah, I'd say that one in particular was competing with big name online brands for a competitive niche such as recipes. It is not a big loss because I had not yet put much effort into the site. It dropped from the bottom of page 1 to page 3.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  6. Quote Originally Posted by TopDogger View Post
    Yeah, I'd say that one in particular was competing with big name online brands for a competitive niche such as recipes.
    Between 28 March and 18 April, My "foodie" EMD's show:

    • 7 added
    • 1 dropped
    • 8 moved up
    • 5 moved down

    Some of my medium-sized "foodie" sites did better with Panda II, such as EasyCookingGuide and HowToGrill.
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    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  7. #7
    Finally Google did a good thing. Giving more weight in SEO for a keyword domain name is the most stupid thing I ever seen since I am on internet.

    Now the real competition is starting!
    Those who can make you believe absurdities can make you commit atrocities.

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  8. #8
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    Quote Originally Posted by TopDogger View Post
    The recipe site is the one that I cannot easily explain, other than the fact that the EMD is fairly competitive, the site is new and I have not paid much attention to it.
    The recipe site doesn't compete with brands. Travel.com is a good example of a EMD reduced in rank against corporate sites.

    Also, Google can recalculate the weight +/- that it gives EMDs. They probably are still making adjustments.

    Quote Originally Posted by Natural Elements View Post
    Finally Google did a good thing. Giving more weight in SEO for a keyword domain name is the most stupid thing I ever seen since I am on internet.

    Now the real competition is starting!
    Two reasons to rank an EMD are 1) Brands and 2) Quality/Anti-Spam

    First, it makes sense to rank EMDs like Ebay and Paypay #1.

    Second, the EMDs are a kind of quality control. The average company isn't going to buy an EMD for $500-$10,000 to post $1 articles. It's kind of like NYC taxi medallions that sell for $766,000. It's a quality control in that people have a valuable asset and they take care of it.

  9. #9
    Quote Originally Posted by bogart View Post
    The recipe site doesn't compete with brands.
    I have to disagree with the idea that the recipe site does not compete with brands. Brands are not all corporate sites. The main competition for recipes is from AllRecipies.com, FoodNetwork.com, Recipe.com, Food.com. etc., which are all major online recipe brands. It does not look like Recipe.com got hit by Panda (still on page1), although Food.com may have dropped to page 2. I don't remember where it was before Panda. Some of the single word domains may have lost their edge because these days people rarely search using single words.

    Every niche has their established brands, EMDs and the hodgepodge of everything else.

    Like I keep saying, there is an inconsistency or randomness with everything that Google does. I think they are good at identifying most of the obviously bad sites, but it could go either way if you are on their undefined threshold. Some good sites get hit, while some bad sites escape.

    Quote Originally Posted by bogart View Post
    First, it makes sense to rank EMDs like Ebay and Paypay #1.
    Aren't you putting the cart before the horse by defining these names as EMDs? I would call them brands. We know that Google does give preference for brands that are searched for often. People would never be searching for them unless they were already known brands. From my perspective, EMDs focus more on keywords that people use in searches. From that viewpoint, the equivalent EMDs would be something like OnlineAuction.com and MicroPayments.com. Perhaps eBay or PayPal should be called EMBs (exact match brands) in a search for their name.
    Last edited by TopDogger; 17 May, 2011 at 12:17 PM.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


  10. #10
    I have always believed that domain names should count for nothing when it comes to ranking on any search engine.
    Same goes for page rank.

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