The InternetBrandAuction.com live auction is going on right now in Los Angeles at the Ritz Carlton. Looks like you can bid online, apparently there are 31 domains being auctioned off right now.

Is anyone bidding on any of the domains? Seems as though there are some good ones to be had, some bids are at $1:

Internet Brand Auction

Here are a few of the ones I like:
MesoHelpHotline.com
ShowTicketsHotline.com
DefenseAttorneyHotline.com

Is it worth it to buy domains that are keyword rich? Does that help your search engine rankings?