A well balanced documentary that shows a history for the need for more Corporate Social Responsibility, using the opinions of leading people. After the 'Global Financial Crises' of 2008, some people may be looking for a 'new model' for big business to provide more equitable interaction with the communities they affect, with suppliers & the environment they take resources from. This documentary´╗┐ balances the view that companies should act for communities honestly while making a profit for all.