We all know that creating and implementing marketing strategies is the responsibility of your marketing department. Marketing is not only been seen in the external part but when they get home with your product. The experience they have in each individual in your company and by any particular touch point. We must aware that every person in each department in your organization are contributing in your marketing strategies and affecting its results. It is important that every individual in your company must aligned with these:

The greater good that the organization is focusing to achieve
The importance you give your users and community
Your marketing objectives
The reasons you are unique with your competition
The most important methods and priorities that your marketing team are focusing on to achieve then the company will continue to develop
The targeted users you are focusing so hard to invest and establish