Originally Posted by Simon
I don't know how I missed this thread, I'm sorry.
You shouldn't target getting e-mails, rather buyers. Because a list of 500 buyers will outperform a list of 10,000 emails, on any given day. ;p
Regarding which software, I'd suggest Getresponse if your tight on budget. Aweber increases price as number of subscribers increase, $19, $29 and so on...
Here's something more interested, though I never tried it: http://www.getresponse.com/orderfree.html
Now, how to do it?
Well the easiest, cost-effective and best way to get started would be this.
-- Get an autoresponder - $17
-- Get a domain -- $8
-- Set up a squeeze page, black text on white background will do, no need for fancy graphics. Words sell, design doesn't. Outside of the IM niche, when people are looking for information / products on the internet, they'll discard anything fancy looking. Ask Why? They associate it with the TV commercials which are all non-delivering. So anyways, set a squeeze page, have a strong call to action.
-- Do keyword research (*hint* keyword research 101 thread)
-- Write articles
-- Submit to ezine
-- Collect leads
When you've around 500 or so leads, do a small contest.
Write a small report, and give it away to to everyone who refers 3 or more people to your list. There are tracking programs to track how it goes, so check 'em out.
This way, you'll have around 1,000 or so leads.
Then just get innovative, scale it up and build relationship with your subscribers.
Give away some freebies sometimes, maybe a viral contest on your blog (teenius) - just get innovative.
On an ending note, I'd like to say that the "relationship" is far more important than the number. I've a 2600 people list in IM niche which outweights one of my friends who has 15,000 in same niche.
Send them emails on a regular basis, ask What they'd like to know, get feedback, and promote products to make money. Don't overdo, don't under-do. With experience, you'll get a better hang of it.
Now just go and do it. ;p
If you've questions, let me know. I'll be glad to help.
Build businesses, not quick money makers.