There's also the factor of danger being attractive.
People have died skydiving, mountain climbing, surfing, and any number of activities.
Skateboarding is not perfectly harmless; far from it.
Quite frankly, the cigarette manufacturers would probably do well to advertise their product as dangerous. I can't quite imagine someone on a skateboard darting through traffic and slamming, for the umpteenth time, into a solid concrete sidewalk, thinking that they dare not smoke as it could be hazardous to them.
Smoking has been on a continual decrease, though I think the numbers are exaggerated, with people becoming more health conscious. Thank god that, while finishing off a big mac walking across a busy parking lot filled with fume spewing autos, they didn't inhale any cigarette smoke.
If sales are going to drop from paranoid people who are supposedly health conscious, perhaps a better market would be thrill seekers who are danger conscious; now they can light up every day, and every day they have defeated death.
Of course, every day I eat my own cooking I've defeated death.