24 April, 2014, 17:36 PM
There’s a Supreme Court Battle Over What Constitutes Pomegranate Juice
Do you think it's OK to call a beverage that is 99.4 percent apple juice, 0.3 percent pomegranate juice, 0.2 percent blueberry, and 0.1 percent raspberry juice, "Pomegranate Blueberry?" Coca-Cola thinks so.
According to Bloomberg Businessweek, a battle over Coca-Cola's so-called pomegranate juice has made it to the Supreme Court, and the decision will most likely broadly affect food labeling laws nationwide. Pom Wonderful, a company that sells 100-percent pomegranate juice, first sued Coke back in 2008 under the Lanham Act (an act that prohibits misleading or false statements about products) after the company began selling Pomegranate Blueberry Minute Maid juices for a much cheaper price (presumably since it contained mostly apple juice).
Now the Supreme Court will decide the true definition of pomegranate juice. Namely, whether or not juices that contain a certain flavor can be named after that flavor or if that would be a misleading statement about the product.
Who do you side with, Coca-Cola or Pom Wonderful?
Battle of Pomegranate Juice - Pomegranate Juice Case Heard in Supreme Court - Delish.com
24 April, 2014, 18:34 PM
First of all, the pomegranate fruit is very expensive because it can be ripe only a few months per year, and secondly this fruit is a very effective antioxidant. So to answer your question, the company Pom Wonderful is right to sue because 99.4 apple juice called pomegranate is simply fraud!
It just reminds me the horse meat scandal in Europe, when the beef meat was sold as horse meat.
Horsemeat scandal prompts call for new powers to seize fraudulent food
Those who can make you believe absurdities can make you commit atrocities.
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