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Thread: What is the means of company tag line?

  1. #1

    What is the means of company tag line?

    We saw many company tag line but we do not know about the secret of company tab line. Example - Next is what - Samsung. Anyone knows the secret of company tag line. Give your suggestion. Thanks

  2. #2
    the secret? hmm.. I guess what makes a good tagline/slogan is its catchyness

  3. #3
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    IMO it should carry details of activities and specialty of the company.

    G!

  4. #4
    Marmite = Love it or Hate It - Because people either love ir hate it due to it's strong flavour

    Intel = Intel inside - well known as quality so is a boast

    M&M's - melts in your mouth not in your hands - denotes that people won't have a handful of melted chocolate in their hand

    Coca Cola - It's the real thing - They are the original cola

    Pepsi = The taste of a new generation - reply to Coca Cola

    Visa - It's every where you want to be - how widely you can use it

    Remington = I liked it so much I bought the Company - impressed by product so wanted it to sell

    Nokia - Connecting people - the nature of mobile phones

    Haig Whiskey = Don't be vague ask for Haig - EG don't ask for Scoth or Whiskey ask for their product

    Greyhound = Leave the driving to us - speaks for it's as it's a bus company

    Memorex = Is it live or is it Memorex - EG their video tape recorded in good quality

    Tag lines are a catchy thing that relates to something about the product in general.
    Last edited by MrFlicker; 7 April, 2010 at 19:15 PM. Reason: typo

  5. #5
    I think it's a short form for attract the customers. This is very good way to prompt the business. I like samsung tag line - Next is what

  6. #6
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    I have always like "We are number two our customers are number one" forget the company that used. Was a local company, like a carpet company.

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  7. #7
    Quote Originally Posted by companyofindia View Post
    I think it's a short form for attract the customers. This is very good way to prompt the business. I like samsung tag line - Next is what
    My words is same. The tag line is a effective way to catching the customers.

  8. #8
    Quote Originally Posted by Jammyjoker View Post
    Example - Next is what - Samsung. Anyone knows the secret of company tag line.
    Such taglines make people think.
    Adidas has a similar one: "Impossible is Nothing" , can be read in reverse too.

    I like this one from Citibank: "Citi Never Sleeps"

    When you think of a new tagline be original and don't use words like "quality", "excellence" and "commitment". 'Everyone' is using those and people are blind to them like webmasters are blind to online ads.

  9. #9
    Quote Originally Posted by Loko View Post
    Such taglines make people think.
    Adidas has a similar one: "Impossible is Nothing" , can be read in reverse too.

    I like this one from Citibank: "Citi Never Sleeps"

    When you think of a new tagline be original and don't use words like "quality", "excellence" and "commitment". 'Everyone' is using those and people are blind to them like webmasters are blind to online ads.
    Yep

    Tagline = memorable association that is quirky, original, catchy and "STICKS" as a phrase that can be "Your Thing"

    As Loko said "Makes you think" and more importantly makes you/they think of "Your Thing"

  10. I like Intel Company tag line - sponsors of tomorrow

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