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Thread: Another disappointment with keyword research

  1. #1
    nux
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    Another disappointment with keyword research

    So I run a site Free Mario Games at FreeMarioGames.net and have it optimized for 'free mario games'. I had it up to position #3 for a few days for the term, and got around 25 searches from Google each of those days.

    I've shifted focus from that term now and have dropped back a few positions.

    25 a day

    Google reports:
    [free mario games]1 - 3


    33,100 60,500
    and seobook reports 1294 searches a day for the term.

    It's rather apparent to me now that even using multiple tools can let you down in a big way.

    Does anyone have any thoughts on this matter?

    It's rather disappointing with the time and money spent on optimizing the site, and makes me question working towards the term "mario games"
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  2. #2
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    What values does Google Webmaster Tools show for that site and that keyword for Impressions and Clickthroughs?
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  3. #3
    TopDogger's Avatar
    TopDogger is offline Über Hund
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    Your site looks good. Nice job.

    If the domain has not been penalized, you should not have to do very much optimization for that phrase. Most exact match domains (.com, .net or .org) start out in a top 10 position. "free Mario games" should be a freebie. I see the site in position #9 for that search phrase.

    It looks like the search volume is there. I'm a bit surprised that you did not get more traffic when you were in the #3 position.

    There are two things that you could do to boost the position.

    1) Change the HTML tile tag to read "Free Mario Games". Using the domain name in the title tag is useless.

    2) Get more links pointed to the site from to the site from other gaming sites with "Free Mario Games" in the link text.

    You might want to try to optimize the site for additional search phrases, such as "free online games". It looks like that could drive some traffic.

    Unfortunately, keyword research is not an exact science.
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  4. #4
    browntwn is offline Unknown Net Builder
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    Do some of those numbers include all the long tail searches that include within them "free mario games"?

    Here is what I see, depending on how they are counting, that could be included in the larger search totals you are seeing. These are all pulled from google suggest.

    Code:
    free mario games online
    free mario games for kids
    free-mario-games.com
    free mario games to play
    free mario games online without downloading
    free mario games download
    free mario games to play online
    free mario games for ipod touch
    free mario games for mac
    free mario games for girls
    free mario games online for kids
    free mario games online for free
    freemariogameonline.com
    free mario games online kids
    free mario games online for mac
    free mario games online now
    play free mario games online
    all free mario games online
    where to play free mario games online
    free mario games and sonic games
    free mario games arcade
    free mario games bros
    free mario games boys
    www play free mario games com
    free mario games download for pc
    free mario games download for mac
    free mario games download for mobile
    free mario games download for psp
    free mario games downloading
    
    free mario games for kids online
    free mario games for psp
    free mario games for the computer
    free mario games for pc
    free mario games for cell phones
    free mario games for iphone
    free mario games ipod touch
    free mario games info
    free mario games kids
    free mario games kart
    play free mario games line
    free mario games mac
    free mario games no download
    free mario games net
    free mario games net play now
    play free mario games now
    free mario games on the computer
    free mario games only
    free mario games on the internet
    free mario games on ipod touch
    free mario games play online
    free mario games pc
    free mario games play now
    download free mario games pc
    free mario games racing
    free mario games sonic games
    free mario games to download
    free mario games to play now
    free mario games that you dont have to download
    free mario games to play on the computer
    free mario games toolbar
    free mario games to play on the internet
    free mario games without downloading
    free mario games wii
    play free mario games without downloading
    play free mario games for kids
    free mario games downloads
    free mario games download full version
    free mario games to play online now
    download free mario games for ipod touch
    free mario games for macs
    free mario games online
    free mario games online flash
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    free mario games online no download
    play free mario games online now
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    free mario games online to play

  5. #5
    nux
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    Ya, this is a pretty competitive market I'm in and I've done some SEO work.

    The FreeMarioGames.net is in the title in an effort to reinforce the use of .net after the domain to the users that see the site. To try and keep them at the .net instead of wandering off to the .org or a similar site.

    And Will, that is very interesting..

    Impressions: 18,100 Clickthrough: 590

    Maybe I just really need to push for the #1 or #2 spot.

    There's also a good chance that my methods of checking the position, while it showed #3, was showing #9 or so for the rest of the world.

    I currently use a glype proxy with cookies and everything turned off.
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  6. #6
    nux
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    Wow that clickthrough rate is frickin awesome.

    That must be new - haven't seen that yet.
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  7. #7
    Will.Spencer's Avatar
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    Quote Originally Posted by nux View Post
    Impressions: 18,100 Clickthrough: 590
    Aha! I think this is telling us something. What, I'm not sure.

    Quote Originally Posted by nux View Post
    Maybe I just really need to push for the #1 or #2 spot.
    Maybe a more enticing title and description?

    Quote Originally Posted by nux View Post
    There's also a good chance that my methods of checking the position, while it showed #3, was showing #9 or so for the rest of the world.
    Ah yes... I see you as #9 here.
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  8. #8
    nux
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    I'm back up to #3 now - I think my drop down to #9 was just a temporary fluctuation.

    Any suggestions on meta description?

    I changed it a bit. Currently it's:
    "Want to play free mario games right now? We have mario games, kids games, racing games and tons more! You gotta check it out."

    Any suggestions?

    Thanks
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  9. #9
    Will.Spencer's Avatar
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    I still see you at #8 for "free mario games".

    In the description I might use marketing words like "best" and "new".
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  10. #10
    Mike-XS's Avatar
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    Any suggestions?
    Change the HTML title tag to read "Free Mario Games". Using the domain name in the title tag is useless.
    In the description I might use marketing words like "best" and "new".
    -

    How about something like:

    <title>Play the best New Free Mario Games - Kids Mario Games Online</title>
    Code:
    <meta name="Description" content="Play the best new free mario games online for kids at free mario games.net" />
    <meta name="Keywords" content="best free mario games online, racing games, kids games, play online flash games." />
    Code:
    <div id="logo"><h1><a href="/" title="Play the best Free Mario Games">
    <img src="theimagewashere.jpg" alt="Play the best Free Mario Games">
     Play the best Free Mario Games</a></h1>
     </div>
    Pull the h1 text off screen in your css file:

    Code:
    #logo h1 {
    text-indent:-9999px;
    }
    <h2>The best Free Mario Games being played online now</h2>
    -


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