Thread: Google AdWords Keyword Tool External vs. Actual Traffic Numbers

Originally Posted by Loko

Do you see a trend in the GMSV vs Reality with certain keywords? I am thinking about the cases when people do not tend to click on the #1 position. Is it subject related, culture related or simply a matter of site description ?

I could not discern a pattern. All of these keywords were on the same site, so that means that the subject, culture, page titles, and page descriptions all followed similar formats.

Originally Posted by Loko

And, the difference of GMSV vs Reality which could be because of the rounding off of numbers of GMSV and the statistical method used.

Take a look at the detail data. Those are huge differences.

Originally Posted by Loko

I guess google will never reveal what exactly is going on in that black box

We know that they have reasonably accurate data. I don't know why they would publish a public tool with data that is clearly falsified. The only reason that makes sense is that it's part of a deliberate hoax to sell more AdWords.

Dear Will
Thank you for this fascinating info.
I have a question – my site (www.investmentslides.com) has number 3 rank for "investor presentation" term and 2 for "venture capital presentation" term. According to Google Adwords the overall theoretical monthly volume is ~ 10,000 but my organic volume is ~600.
Does it make sense? Do you have any ideas on how to improve myself?

Thanks again,
Hagay Levy
hagaylevy@hotmail.com

Hagay:

I think you got caught in a confusion between broad match and exact match:

Broad Match
investor presentation - 720
venture capital presentation - 8100

Exact Match
investor presentation - 260
venture capital presentation - 590

With exact match and your current rankings, the traffic numbers you are seeing make sense.

As to how to improve those numbers, we should talk about that in different threads.