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Thread: Google KW tool and Google trends showing different stats.

  1. #1
    rome9t9's Avatar
    rome9t9 is offline No Longer Loves SEO
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    Google KW tool and Google trends showing different stats.

    I was doin keyword reserch today and was bit surprised that Google KW tool and GTrends contradicted each other.

    Google KW Tool[exact matches]:
    Keyword1: local monthly search volume=0 Global volume= 22k
    Keyword2: local monthly search volume= 35k Global volume = 40K

    GTrends
    I put keyword1 as the base, ie, 1.0. In comparison the keyword2 was at 0.19. The trends for KW1 were more than KW2 by a huge diffenrence. I tested this trend with all time periods viz: 12months, year 2009 and 30 days..in each case Kw1 was searched more than KW2

    But the KW tool contradicts it..and in both cases i had narrowed to location to US.

    what shall i do?? shall I go for KW1?? the reason being that Kw1 has low competition..

    Thanks.

  2. #2
    MI5's Avatar
    MI5
    MI5 is offline Newbie Net Builder
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    Your results from the KW tool are for Exact Match. Did you try comparing the Broad Match results with GTrends?

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    rome9t9's Avatar
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    Google KW Tool[broad matches]:
    Keyword1: local monthly search volume=0 Global volume= 50k
    Keyword2: local monthly search volume= 85k Global volume = 90K

    Its till the same ratio between KW1 and KW2..

  4. #4
    Canonical is offline Unknown Net Builder
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    None of the tools are going to show you "actual" volumes. And each tool has likely been developed by a different product team at Google looking at different data sets with different constraints on the data.

    Don't try to compare them to one another. Look at the each tool independently and use that tools results to see relative search trends. You still get good results, only the volumes may be scaled down because the sample size was not ALL searches, but some subset of searches.

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