Results 1 to 7 of 7

Thread: Interpreting WordTracker Results

  1. #1
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
    Join Date
    Dec 2008
    Posts
    5,033
    Blog Entries
    1
    Thanks
    1,010
    Thanked 2,329 Times in 1,259 Posts

    Interpreting WordTracker Results

    WordTracker returns four pieces of data for every keyword it finds:


    The KEI compares the Count result (number of times a keyword has appeared in Wordtracker's database) with the number of competing web pages.

    Count shows the number of times a particular keyword has appeared in the Wordtracker database.

    24Hrs
    is the predicted daily traffic for each keyword in the search engines you chose to analyze. (I always choose to analyze only Google)

    Competing is the number of web pages which appear to be competing for this keyword.

    Interpreting Wordtacker Data

    Interpreting Wordtracker reports begins easily and quickly becomes frustrating.

    What you are looking for are search terms with high numbers in the Count and 24Hrs columns and a low number in the Competing column. In simpler terms, you are looking for a keyword a lot of people are searching for and not very many other webmasters are competing for.

    This metric is embodied in one number, the KEI. In simple terms, a high KEI is better than a low KEI.

    The Grief Begins

    The next questions everyone asks are "How high is good?" and "How low is bad?"

    The trouble is that there is no firm answer. It depends upon how authoritative your domain is, how competitive your niche is, and how hard you're willing to work to rank for a specific keyword.

    If you think in terms of "good" and "bad" instead of in terms of "better" and "not as good", you'll drive yourself crazy with WordTracker.

    In future posts I will write about "Bogus Wordtracker Results" and "Why KEI sucks and Wordtracker is stupid", but Wordtracker really is the best tool I have found for doing high-volume keyword research.

    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  2. Thanked by:

    elbandelero (1 February, 2009)

  3. #2
    elbandelero's Avatar
    elbandelero is offline Net Builder
    Join Date
    Dec 2008
    Location
    Spain
    Posts
    544
    Thanks
    209
    Thanked 106 Times in 80 Posts
    Nice summary. I'm only using the free version of wordtracker gtrends and it shows a nifty little graph, with either red or green lines. Already I'm quite frustrated with it, although I have found some really good keywords for my girlfriends graphic design site and she's powering up the SERPs from it. If only I could find something that I'm interested in life would be sweeter.

  4. #3
    Charles's Avatar
    Charles is offline Senior Net Builder
    Join Date
    Dec 2008
    Location
    On the Bike
    Posts
    1,211
    Blog Entries
    5
    Thanks
    311
    Thanked 311 Times in 212 Posts
    Quote Originally Posted by elbandelero View Post
    Nice summary. I'm only using the free version of wordtracker gtrends and it shows a nifty little graph, with either red or green lines. Already I'm quite frustrated with it, although I have found some really good keywords for my girlfriends graphic design site and she's powering up the SERPs from it. If only I could find something that I'm interested in life would be sweeter.
    The green lines are only displayed when you find pretty well perfect keywords. 100 searches is pretty excessive, especially for less than 30,000 results.

  5. #4
    Loko's Avatar
    Loko is offline Super Moderator
    Join Date
    Dec 2008
    Location
    Europe
    Posts
    964
    Thanks
    351
    Thanked 347 Times in 241 Posts
    What is the difference in data from the Wordtrackers' database and Googles' database?
    When comparing data from the google keyword tool and the external adwords traffic estimator; For example approx avg search volume vs advertiser competition, is this comparable to wordtrackers' KEI?

  6. #5
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
    Join Date
    Dec 2008
    Posts
    5,033
    Blog Entries
    1
    Thanks
    1,010
    Thanked 2,329 Times in 1,259 Posts
    Quote Originally Posted by Loko View Post
    What is the difference in data from the Wordtrackers' database and Googles' database?
    Wordtracker's database sources are Metacrawler and Dogpile. Google's is, well, Google.

    Quote Originally Posted by Loko View Post
    When comparing data from the google keyword tool and the external adwords traffic estimator; For example approx avg search volume vs advertiser competition, is this comparable to wordtrackers' KEI?
    Those two aren't directly comparable. KEI is a relation between searches and pages. The Google Keyword Tool displays a relation between searches and AdWords bids.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  7. #6
    Loko's Avatar
    Loko is offline Super Moderator
    Join Date
    Dec 2008
    Location
    Europe
    Posts
    964
    Thanks
    351
    Thanked 347 Times in 241 Posts
    OK, from what I understand now the wordtracker tool uses data from other search engines as well via metacrawler and dogpile. That makes it able to dig deeper en more 'intelligent' than using only the google tools for example.

    Quote Originally Posted by Will.Spencer View Post
    Wordtracker's database sources are Metacrawler and Dogpile. Google's is, well, Google.
    I appologize, the answer was right there on wordtrackers' website

    Quote Originally Posted by Will.Spencer View Post
    Those two aren't directly comparable. KEI is a relation between searches and pages. The Google Keyword Tool displays a relation between searches and AdWords bids.
    I always tought that using the google keyword tool and the traffic estimator would give a good indication (and then comparing to competitor sites) of wheter to develop for certain keywords would be a good idea or not. Would a good relation between searches and AdWords bids be a good starting point to optimize a site for those keywords?

    Thanks again for sharing your insights. A wordtracker account is now on my most wanted list

  8. #7
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
    Join Date
    Dec 2008
    Posts
    5,033
    Blog Entries
    1
    Thanks
    1,010
    Thanked 2,329 Times in 1,259 Posts
    Quote Originally Posted by Loko View Post
    Would a good relation between searches and AdWords bids be a good starting point to optimize a site for those keywords?
    I use it for that. It's pointed out some very nice commercial terms that Wordtracker (and similar tools) didn't show me. Sometimes it's more profitable to get a few of the right visitors than thousands of the wrong ones.
    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  9. Thanked by:

    Loko (3 February, 2009)

Similar Threads

  1. Wordtracker vs Wordstream
    By Grouchy Smurf in forum Keyword Research
    Replies: 6
    Last Post: 25 October, 2010, 10:10 AM
  2. WordTracker Results
    By Will.Spencer in forum Keyword Research
    Replies: 20
    Last Post: 4 September, 2009, 15:10 PM
  3. More Wordtracker Madness
    By Will.Spencer in forum Keyword Research
    Replies: 8
    Last Post: 13 August, 2009, 06:09 AM
  4. SEO Blogger from Wordtracker Labs
    By m42 in forum Keyword Research
    Replies: 3
    Last Post: 25 June, 2009, 17:31 PM
  5. Wordtracker GTrends
    By Will.Spencer in forum Keyword Research
    Replies: 9
    Last Post: 2 May, 2009, 18:38 PM

Tags for this Thread

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •